This morning as I was putting on my shoes, heading out the door for work, I realized something. I have no style. It's not that I don't know what's hip or what jeans go with what shirt, it's just that I don't care nor want to spend the money to stay current.
Every now and then Rachelle will pick up a shirt or some jeans for me (if it's on "sale") but I never ask her to and she usually only does it when she notices I am wearing the same thing over and over again.
I've had the same 2 pairs of shoes for the past 2 years. They still have years of life in them (after all, i spend 8 hours a day in a cube at work). I really could use a new more updated pair of shoes but I don't want them. Why? I'll tell you why.
If I had $100 to spend, I'd much rather spend it on cycling gear. In fact, I can tell you 10 things off the top of my head that I could totally justify buying and all 10 of those things could be purchased at my local bike shop.
Elden (http://www.fatcyclist.com/) had a great idea a couple of years ago and published a christmas list for a cyclist. I swear, I'm the easiest person to shop for. I'd be happy with a stocking full of 29" tubes and air cartridges (and some new socks).
If I owned a bike shop, i would offer a direct deposit program where cyclists could take a percentage of their monthly income and have a store account. How cool would that be? It would be the ultimate bike slush fund. And if money ever got a little tight, I could cash in for some food. Power bars and a cold glass of cytomax for lunch....Mnnnnm.